In A Christmas Carol, Ebeneezer Scrooge is visited by three spirits who share events from the past, present and near future. Wouldn’t it be nice if you had such insights before accepting your next job offer? Well, in a sense you do, because you have a resume. You can reflect on your professional past and look around at where you are now. Alas, the future is beyond your grasp.

With a bit of due diligence, you can safeguard against “new hire remorse,” which is regret over accepting your latest job offer. Simply spend some quality time researching the buzz about a company online.

Now, if you’ve read articles like this before, no doubt they pointed you to resources like Glassdoor, where employees gather to rate their company. If so, cool, as I would recommend the same. However, I wouldn’t make that my only strategy. Here are a few research hacks I’d implement.

Hack #1: Google Suggest

When you type in the search box on Google, Google Suggest takes over by displaying searches that might be similar to the one you’re entering. Said suggestions are based on the search patterns of Google users and relevant searches you’ve made in the past. Depending on your query, Google Suggest can be very helpful in gathering insight about a company. For example, let’s say that I am considering an opportunity over at… wherever. Sure, money is important, but that’s not the only thing that drives me. Do their values align with mine? Check out what Google Suggest tells me.

Search of "ABC Company Supports"

Is this bona fide proof of where a company stands? Absolutely not. However, it’s a gateway to some very interesting searches.

Hack #2: A Year in Review

Did you know that you can limit your Google search to results generated in the past year? Well, any custom range really. To refine your search results to the past year, add your terms, click “Search tools” (as shown by arrow A below), then choose “Past year” (as shown by arrow B).

Company Searches

Here are a few searches I would run…

How does the CEO think? What is their vision for the company?

  • “Netflix CEO says” | “according to Netflix CEO”

Is the company still growing?

  • IBM “expanding in” 

Is the company producing new products? New products might mean additional staff.

  • Microsoft launches” (“new service” | “new product”)
  • “Google is starting”

How is the company really doing? (Assuming it’s a public company.)

  • Oracle’s stock price has”
  • Apple’s “quarterly results”
  • “stronger than expected” | “lower than expected” earnings share omnicom

Is the company a startup? If so, will money be an issue later?

  • intitle:startup intitle:raised | raising (“new capital” | funding)
  • | venture.funding intitle:announces

Hack #3: Twitter Buzz

Did you know that if you search a domain, you can see who has linked to that website inside of a Tweet? In the screenshot below, I’ve searched the domain of a blog, the Recruiters Lounge. In the results are various tweets linking to that blog.

Twitter URL search

Now ask yourself, who is tweeting about the company you have an interest in? What do they have to say about it? What is the good, the bad and the ugly truth?

OK, enough for now. On my way to do other things.

Let me know your thoughts on these strategies in the comments below. I would be much obliged.

About Jim Stroud

Over the past decade, Jim Stroud has built an expertise in lead generation strategies, social media recruiting, video production, podcasting, online research, competitive intelligence, community management and training. He has consulted for such companies as Microsoft, Google, MCI, Siemens and a host of startup companies. Currently, Jim Stroud serves Findly as a Director of Sourcing and Social Strategy. Prior to Findly, Jim Stroud has created and sold three online properties, managed an award-winning blog, published a weekly newsletter for jobseekers, a recruiter training magazine and co-hosted a popular technology podcast. Jim Stroud has also produced multiple web series devoted to such topics as: job search, recruiting, technology and language learning. Jim Stroud has been quoted by such publications as Globe and Mail, US News and World Report, Wall Street Journal and The Atlanta Journal and Constitution., Entrepreneur, Black Enterprise and The HR Examiner have all cited Jim Stroud for his digital influence. Jim Stroud also served as the EmCee of SourceCon, the premier global conference on sourcing for three consecutive years. In 2013, Jim Stroud published “Resume Forensics: How To Find Free Resumes and Passive Candidates on Google.” (Available on When not online, Jim Stroud suffers from withdrawal symptoms that can only be soothed by chocolate chip cookies and family time.

Article taken from Dice


Resume Writing Advice

Resume Writing Tips

A well-written resume is an invaluable tool that job seekers can use to attract the attention of potential employers. More than a formal interview or networking session, a resume offers employers the opportunity to quickly analyze the merits of a potential employee.

Employers and personnel managers are very busy and tend to rapidly review resumes. Therefore, your resume must quickly catch the employer’s attention.

Writing a brief, to the point description of your experience and skills can do this. Tell the truth on your resume. Write your resume to describe how your skills will meet the employer’s needs.

A resume is a brief, written summary of your skills and experience

It is an overview of who you are and a tool to present yourself to employers. The goal of a well-written resume is to gain a job interview. Job interviews may lead to employment!

When applying for a job, read the job advertisement or announcement very carefully. Then customize your resume by writing up your skills to describe and match what the employer is looking for. It is helpful to describe your experience and skills by using some of the same words the employer used in the job advertisement.

Resume Tips

  • Make your resume short (one page, if possible, two pages at most).
  • Use white or ivory paper
  • Type your resume on a computer, when possible
  • Use action words to describe your work skills
  • Stress skills, knowledge, and abilities that fulfill the job requirements.
  • Be specific about accomplishments, but do not stretch the truth.
  • Provide information about career goals.
  • Make it attractive.
  • Emphasize most recent jobs.
  • Proofread it for grammar, punctuation and spelling errors.
  • If possible, have someone else check your resume for errors.
  • Save references and personal data for the interview.
  • Avoid date of birth.
  • Avoid salaries or the reason for leaving the last job.
  • Ask yourself “Would I interview this person?”
  • Keep your resume current.