Tag: guest author

SMB Guide to Success in the LGBTQ Market

If you own or manage a small or medium-sized business (SMB), this article is for you. With less resources to play around with, SMBs must pull on all available resources to effectively work with and market to a wide customer base focused on interests, not social demographics.

That’s why SMBs must begin building strategies to effectively market to and work in an LGBTQ-affirming world.

The LGBTQ market is one of the fastest-growing sectors out there, and it’s becoming an increasingly valuable customer base across all industries. In fact, according to GayStar News, a conservative estimate on the size of the global LGBTQ market is $3.7 trillion – that’s a huge market that could be left out of your customer base unless you take the right steps. This community is also particularly sensitive to social issues.

What’s your market value? How to figure out what you should be paid.

Have you ever asked for a raise or promotion? Have you ever been asked your salary range during an interview? Have you ever wondered if you’re being paid a fair wage compared to your executive peers? Many professionals struggle with determining their market value, mostly because they haven’t taken the time to analyse and compare … Continue reading What’s your market value? How to figure out what you should be paid.